“The content of this email is confidential and intended for the recipient specified in the message only. Mail-Signatures offers a number of email disclaimer examples, including this one: Some industries such as legal, financial, and insurance have specific guidelines on email usage and etiquette to protect private information from being transmitted.įor this reason, I’d recommend looking into the regulations your industry has in place and including a disclaimer in your signature about email transmissions. Industry Disclaimer or Legal Requirements If you aren't a HubSpot customer, one of my favorite meeting tools is Calendly, which is free for Basic and lets you integrate your Google or Office 365 calendar. For example, if you’re a HubSpot Sales customer, you can easily share your personalized meeting link with anyone who you want to book a meeting with. There are many tools out there that‘ll help people book appointments. If you find yourself emailing back and forth with colleagues and clients who want to book meetings with you (like I do), make it easy for them by including a link to book your calendar right in your email signature. Here‘s an example of a HubSpotter’s email signature that includes a CTA for the HubSpot Podcast Network: To me, the best email signature CTAs are simple, up-to-date, non-pushy, and in line with your email style.Ĭhoose a CTA that aligns with one of your current business goals, and update it when those goals change. One of the smartest things you can do in your email signature is include a call-to-action. According to research from NeoMam Studios, visuals shown in color increase a person's willingness to read the rest of the content by 80%.Ĭheck out the example below, made using HubSpot's Email Signature Generator. Why use social media icons instead of simply text links? Because icons are more easily recognizable for folks skimming your signature - and they'll stand out. It not only reinforces your personal brand, but it also helps people find new ways to contact and follow you. That‘s why it’s a great idea to include links to your social media pages in your email signature. I feel like I can tell a lot about a person by what they post and how they portray themselves. Your social media presence is a major part of your personal brand because it helps you gain a following in your space and shows people what you care about. In situations where you don't want to cough up your direct line, I’d take this opportunity to promote your personal website as another way to get in touch. On this line, I tend to include phone, fax, or any other method of communication I want to emphasize. Secondary contact information is important, too, so that the recipient knows how else to contact you. In my opinion, affiliating yourself with a larger organization lends you more credibility, especially if it's a recognizable organization. Your affiliations could include your job title, your company or organization, and/or even your department. Affiliation Info (Such as Job Title and Department)Ĭlosely following your name should be your affiliation information. I like to make this my first line of text. Just like with snail mail correspondence, your name should always be included in your email signature so that the recipient of your message knows who it was from. So, what exactly should go in your signature? It’s a chance for you to tell others who you are, how to reach you, and where to find out more about you or your business. Many people treat their email signatures like an afterthought, which is a big missed opportunity. If you ask me, that's 300 opportunities to market yourself in your email signature. Around the globe, more than 300 billion emails are sent and received each day, on average.
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